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Jah bless...

Article about in video marketing

In the link below you can read the article me and my friend wrote about in video marketing.



Article

The Webb Ellis' game

When the young William Webb Ellis caught the ball in his hand and ran during a football match, he had no idea what great sport he had invented back then. Rugby, in its several variations, is played all around the globe and unites million around the passion for the oval ball. A sport that is more than a sport, it is a lifestyle.

A very physical game but at the same time a strategic game in which what will count the most is your capability to focus on the game, know what to do at the right time and your passion in every movement. Anyone can play Rugby from the fat guy to the skinny nerd boy. People tend to think that the most important thing is your body strength but what really counts is your discipline (be there for your team and not for yourself); your attitude (give a 110% for your team and not for yourself) and respect (leadership is gain by actions not by words).

An old English saying goes – “football is a game for gentlemen played by ruffians and rugby is a game for ruffians played by gentlemen". In no other sport the respect for the rules and the other players in the pitchy is more important than in Rugby, because any disrespect for the laws may cause serious injuries in both sides, therefore Rugby created a culture to frown on unsporting behaviors. In rugby there is no simulation, no tons of complaints with the referee and no mocking gestures towards an adversary.

I've known and liked Rugby since the word cup in 2003 and since then it has really grown on me the desire to play the sport. Last wednesday, by an invitation of a friend of mine, I went to my first Rugby practice. It was one of the most painful and tiresome experience in my life, but at the same time one of the most rewarding ones. You can’t help to have a smile on your face when you leave the field. Because of the university and health problems I will not be able to train regularly this year. But I am looking forward for the next year to start to practice again and play my first game.

The Rules of the Game
A cool video that will give you the basics to watch a match



The Haka History



The Real Haka



Football vs Rugby

If you give a chance... Who know what you might find

I uset not to like things just out of prejudice. But now as a new year's promisse I'll keep my mind open to new possibilities. Here a few thing I got to know out of this new atitude.

David Bowie - Ziggy Stardust
The Rise and Fall of Zigg Stardust and the spider from Mars album is amazing






Seu Jorge - Lady Stardust
And because of Bowie I discover this record from Seu Jorge





Fall Out Boy
They are emo and everything, but they have a lot of cool songs. Check this one out.

With or Without You

JAY-Z is back and better than ever

The rules of the game

Have you ever wonder why sometimes people that belong to a minority group seem to just confirm the prejudice against then when they are submitted to some test to measure the thing we think they are bad at? One of the reasons that some studies have come up to explain the low performance might be the stereotype threat. These studies show that once you place someone in category that is expected to perform badly in a situation; it will negatively influence the final result. What happens is that the worry to deny that stereotype end up just making you spend more time worring about then fighting it.

The first experiment to prove that theory was conducted in 1995 at Stanford with Caucasians and African Americans. The experience was to apply a GRE - Graduate Record Examination - in two mixed groups; the first one was told that their intelligence was being measured and second one was told nothing of that sort. The Caucasians performed almost equally in both group, however the African Americans had a significant lower result in the group that was told that their intelligence was being measured.

Beside this breakthrough experiment several other have shown the effect of the stereotype threat in minorities groups (Steele & Aronson, 1995), women (Spencer et al. 1999), girls (Ambady, Shin, Kim, & Pittinsky, 2000), and students from low social-economic background (Croizet & Claire, 1998). But how does it work?

A study conducted at the University of Padonova in Italy (http://dpss.psy.unipd.it/ita/download/Maass/Cadinu_et_al_pdf1.pdf) found that the most important effect of the stereotype threat was the thought intrusion. That little voice that stay on your mind saying that you “suck” at it. This voice starts to consume your cognitive power affecting in a strong manner your performance at the test/activity you are taking.

Hear I post a documentary called blue eyed that show it happening in a workshop experiment. The documentary is very harsh but it shows a reality we choose to ignore.

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Part 12