The term Web 2.0 is a term applied to whole a new way of use the world wide web, this new way of use did not born from a major technological breakthrough but instead a concept change. The biggest concept shift was to see the web as platform for programming development, creating a web of services conversely a web of data. And the opportunities brought by that are endless.
All technologies that are being used by developers to create the Web 2.0 were available before like APIs, but the mentality to see the Web as platform and to allow third parts to use its databases or existent applications to create their own application is new.
Web 2.0 businesses are all about simplicity. The old saying – “less is more” - have never being truer. From design to programming, from organizational structure to process, everything is simplified to the minimum necessary to fulfill a need. They present itself as whole new animal, a new subject for business scholars around the world.
A particular specie of these services are the mashups, business and applications that are born from the mix of two or more existent applications to provide a brand new service. There are almost two thousand of these services and they keep appearing in a ratio of 3 a day. They present a lot of opportunities for investment and investors haven’t been strangers to these opportunities and have invested more than $250 million dollars on this market.
Hear an example of a Mashup in a Web 2.0 service.
www.musicovery.com
It is simple.
It fulfills, in a simple way, a need. (Random music for people that are multitask)
It uses a lot of existent applications to make a unique one.
It has an elegant way of monetize its services.
The future of the Web 2.0 is still blurred, but the prospects of this industry are promising.
Music Tip
Rodrigo Y Gabriela
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